New Balance

~ New Balance ~

Artist — Mr Plant – Christophe Guinet
Project — The Runner
Location — Chamonix
Role — Art Direction
Date — June 2025

Rejecting asphalt as its sole destiny.
Restoring to the object its capacity to germinate.
The sneaker is no longer a product,
it becomes territory.
A space for experimentation,
ground to inhabit.

Working with a sneaker means returning to the origin of many of my projects.
A starting point, a trace, an imprint that continues to nourish my creativity.
A universal form that I deconstruct, plant, and transform.
Letting the wind, the light, and the earth participate in the process.

Today, the work in progress leaves the studio
to breathe in the heart of nature.
A creation in progress, conceived for an iconic house,
where roots meet form.

Text. Mr Plant